Services

Start at the stage you actually need.

Some of this is a single deliverable. Some of it runs for months. If you already know what you need, it's below. If you don't, the stage guide is the faster way in.

Find your stage

[ 01 ]

Clarify

Decide what comes first. A category read, a position, and the order of moves for the next four quarters.

Retail Presence Diagnostic

For when sales are short of plan and there are too many candidate causes.

You end with three to five things worth touching, in order.

Two to three weeks: the online presence first, then the store itself and its neighbours in the same mall, visited on different days and at different hours.

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North America Market Entry

For when entry is agreed and which channel opens first keeps reversing.

You end with a sentence — which channel, when, on what terms — and its first step underway.

Advisory, where we think it through with you, or a six-month full programme where we run the entry.

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Brand Foundation

For when what the brand should say in North America comes out differently from every person.

You end with one set of documents that produces the same answer whoever writes it.

Four to six weeks: guidelines, logo rules, and the way the brand introduces itself to a retailer, a shopper and head office.

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[ 02 ]

Activate

Make it happen on the floor. Identity, packaging and campaign work carried through to the shelf.

In-Store Activation

For when you have the shelf and nothing is happening in front of it.

You end with a record of what was done, under what conditions, and what came back.

Approvals, design, production, staff briefing and running the floor. Start eight to ten weeks ahead.

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Grand Opening Activation

For when the opening date is set and what happens that day isn't.

You end with local contacts and an opening sequence the next store can reuse.

From six to eight weeks out: read the catchment, decide who to invite, design the day and the fortnight after it, and run it.

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Influencer Dinner Program

For when individual collaborations are running and the content all looks the same.

You end with who came, what they did next, and who is worth inviting again.

Four to six weeks: build the list, design a room of eight to twelve, run it, then carry it for two to four weeks after.

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Distributor Pop-Up

For when there is a distributor but the brand has never stood in front of shoppers directly.

You end with shopper response, sales data, and evidence you can take to a retailer.

The longest lead time of anything we run. Twelve weeks or more, starting with the space conditions and who does what between you and the distributor.

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Influencer Campaign Management

For when influencers are working and you can't tell if it reaches the store.

You end with content you hold the rights to reuse, and a view on who to work with next.

Monthly: planning, casting, contracts, settlement, and reading the results.

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Retail Media Management

For when the advertising runs and no line connects it to store sales.

You end with a basis for judging each channel and a plan for the next quarter's split.

Monthly management of retailer media and paid media, with performance set beside that store's sales for the same window.

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[ 03 ]

Sustain

Turn it into something repeatable. An operating rhythm and the in-house capability to run it.

Fractional NA Retail Marketing Lead

For when you need someone owning North America and a full hire is still early.

You end with a monthly operating rhythm and a playbook the next person can pick up.

A three-month pilot to start. Not advisory — ownership. We decide, we execute, we bring back the result.

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Sales Dashboard & Analysis

For when you're looking at numbers you can't explain.

You end with a summary that goes straight into head-office reporting, and a basis for reading the numbers.

Scattered data pulled together and levelled, cut down to the figures that change a decision, and issued as a regular report. Monthly, quarterly or annual.

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