Clarion & Co.

ACTIVATE · 04

Pop-Up Event

Standing in front of shoppers.

Twelve weeks or more · Always bespoke

For when the brand has never stood in front of shoppers directly.

The longest lead time of anything we run. Twelve weeks or more, starting with the space conditions and who does what between you and the partner, whether a distributor or another brand.

You end with shopper response, sales data, and evidence you can take to a retailer.

You'd use this when

  • The brand has never faced shoppers directly
  • You want a read on response before pushing for a retailer listing
  • Several brands need to be shown in one place

How it runs

[ 01 ]We check the space and its conditions12 weeks out

Mall concourse, temporary unit, event floor. Each has a different approving body and a different cost structure. Most options fall away here.

[ 02 ]We split the roles with your partner10 weeks out

Stock, staffing, cost and sales settlement — who carries what, in writing.

Pop-ups that start without this usually stop halfway.

[ 03 ]Approvals and production8–3 weeks out
[ 04 ]We run it and record itduring + 1 week after

What you're left with

  • 01A record of how shoppers responded
  • 02Sales data from the run
  • 03The working arrangement with your partner, written down
  • 04Evidence you can put in front of a retailer

Easily confused with

This carries the longest lead time of anything we run.

Inside three months, In-Store Activation is the realistic option.