SUSTAIN · 02
Sales Dashboard & Analysis
The numbers, and why they moved.
Monthly, quarterly or annual
For when you're looking at numbers you can't explain.
Scattered data pulled together and levelled, cut down to the figures that change a decision, and issued as a regular report. Monthly, quarterly or annual.
You end with a summary that goes straight into head-office reporting, and a basis for reading the numbers.
You'd use this when
- Every retailer sends data in a different shape and none of it adds up together
- You're looking at numbers you can't explain
- Head-office reporting gets rebuilt from scratch every time
How it runs
Retailer sell-through, own channels, advertising. Different formats get levelled.
We don't add metrics. We keep the ones that change a decision.
The figures that look good and the figures that get used are rarely the same.
Monthly, quarterly or annual, as you prefer.
Not a list of numbers. What caused them, and what to change next.
What you're left with
- 01The regular report
- 02A summary that goes straight into head-office reporting
- 03A written definition of what each figure means
- 04The method for combining the data, which survives a change of people
Easily confused with
If you want the judgment and the execution too, that's the Fractional NA Retail Marketing Lead. This service goes as far as making it visible.