ACTIVATE · 06
Retail Media Management
Media, set beside the store's own numbers.
Monthly
For when the advertising runs and no line connects it to store sales.
Monthly management of retailer media and paid media, with performance set beside that store's sales for the same window.
You end with a basis for judging each channel and a plan for the next quarter's split.
You'd use this when
- The retailer has offered a media package and you can't judge whether it's worth buying
- The advertising runs and no line connects it to store sales
- Head office and the local team are each buying different media
How it runs
[ 01 ]We map what's already being bought
Retailer media, search, social. There is usually overlap.
[ 02 ]We review the retailer's offer
Retailer media packages generally have room in them.
The terms as presented are often not the terms you have to take.
[ 03 ]We run and adjustmonthly
[ 04 ]We set it beside the store
Media performance doesn't get read inside media alone.
It goes next to that store's sales for the same window.
Where the two don't agree, that is also a result.
What you're left with
- 01A monthly report and what it means
- 02A basis for judging each channel
- 03The negotiation history with the retailer
- 04A split for the next quarter
Easily confused with
Making the content is Social Content Production.
This service handles the buying.