ACTIVATE · 03
Influencer Dinner Program
One room, and the product actually in their hands.
Four to six weeks
For when individual collaborations are running and the content all looks the same.
Four to six weeks: build the list, design a room of eight to twelve, run it, then carry it for two to four weeks after.
You end with who came, what they did next, and who is worth inviting again.
You'd use this when
- Individual collaborations run and the content all comes out the same
- Posts keep appearing from people who have never used the product
- You need a name in North America and advertising isn't reaching
How it runs
Less about follower counts than whether their readers live close enough to walk into the store.
Place, number, order. Eight to twelve tends to be right.
Above that there is no time left for the brand's own story.
The product isn't presented. It gets used, and the questions come.
Who posted what, and which of them is worth continuing with.
What you're left with
- 01Who came, and what they did afterwards
- 02The content that came out of it
- 03A line between who to invite again and who not to
- 04Footage from the room
Easily confused with
If the goal is online campaign delivery, that's Influencer Campaign Management.
This service is about making the meeting happen.