SUSTAIN · 01
Fractional NA Retail Marketing Lead
We take on North American retail marketing.
Three-month pilot or six-month baseline · Monthly thereafter
There's a stage where you need someone owning North America and a full hire is still early.
Work appears every week, the person who can judge it is in Korea, and the time difference pushes each decision another day out.
This service steps into that seat. Not advisory — ownership. We decide, we execute, we bring back the result.
You'd use this when
- North American work arrives weekly and head office is absorbing it
- You intend to hire but haven't settled what the role actually is
- Several agencies are running and nobody is holding them together
- The activation happened, and then nothing did
How it actually runs
The opening term is a three-month pilot. It's a period for finding out whether this fits, and it's where the scope becomes precise.
We don't ask for six months up front because three is usually enough for both sides to know.
We sit in the brand's communication channels. Not receiving requests and returning work — inside the flow.
Retailer and partner communication comes over to our side.
What happened, and why the numbers moved the way they did. Not a list of figures. What to change next, written down.
Built so it can go straight into head-office reporting.
Anything done once gets written into a playbook. The same work costs less effort next time, and that effort goes into whatever gets tried next.
When you do hire, the document is the handover.
What you're left with
- 01A monthly report and the judgment inside it
- 02Relationships with retailers and partners
- 03A playbook of how the work is done
- 04A role definition for hiring. This period is what makes it clear
- 05Source files for everything produced
What we need from you
- 01Our decision boundary. What we settle, and where approval starts. This matters most — leave it vague and everything queues behind approval
- 02One point of contact at head office
- 03Access to sales and channel data
- 04A standing meeting, fortnightly or monthly
What counts as success
We agree at the start what has to be running by the end. Usually: an operating rhythm that repeats monthly, a basis for reading the numbers that stays with your team, and documentation the next person can pick up.
Sales rising while we're there matters less than your being able to make the same call once we aren't.
If you only need the numbers made visible, that's Sales Dashboard & Analysis.
When this isn't the right service
If you need hands to execute, ACTIVATE is the fit. This seat carries the judgment too.
If you already have a North America lead and want support, the roles overlap and it gets uncomfortable for both. Individual services split out better.
If a set number of hours is expected to cover a full-time workload, the hours and the scope need resetting before we start. Starting mismatched costs both sides.