ACTIVATE · 05
Influencer Campaign Management
The campaign, carried all the way through.
Monthly
For when influencers are working and you can't tell if it reaches the store.
Monthly: planning, casting, contracts, settlement, and reading the results.
You end with content you hold the rights to reuse, and a view on who to work with next.
You'd use this when
- Influencers are working and you can't tell if it reaches the store
- Casting and settlement are eating the time
- The posts appear and they say something other than what the brand meant
How it runs
[ 01 ]We settle on one goal
Awareness, store visits, or sales.
Hold all three and the casting criteria come apart first.
[ 02 ]We cast and contract
Terms, usage rights and reuse scope, agreed at the start.
To run it as paid media later, that right has to be in the contract.
Good content gets used once and thrown away for want of that line.
[ 03 ]We run it and settle it
[ 04 ]We read it
We don't report view counts.
We write what worked, why, and who to work with next.
What you're left with
- 01The campaign record and what it means
- 02Content you hold reuse rights to
- 03A line between who to work with again and who not to
- 04Closed settlement paperwork
Easily confused with
If the point is meeting people in person, that's the Influencer Dinner Program.